Marketing/Media
Understanding your markets by first listening to you and utilizing primary and secondary research, is part and parcel, and job one before media strategies are developed.
Many companies take a shotgun approach, and fire wildly without clearly seeing the target. Frankly, we'd rather use a rifle. Our ammunition is education, research, planning and tactics that put power, economy and precision into our efforts.
“Understanding your markets by first listening to you...”
We research and analyze all applicable media by determining the exact criteria of your target audience, as determined by NAIC/SIC code, job function, business or industry, size, and others. An analysis of each media is provided for each target audience, as is cost per exposure, and each medium is charted to determine its effectiveness.
With a volume of media placements in the millions of dollars annually, Next Communications has also been able to negotiate lower ad rates on behalf of many of our clients. But it doesn't end there. We also stay apprised of special issues, trade shows and lobby for publicity opportunities that help maximize the effectiveness of your program. Our service includes complete media contact management.
From initial contact to final placement and tracking, we handle every aspect of media placement.