Public Relations
Of all the tactics we employ, perhaps none is so powerful as publicity.
Press releases, feature articles, case studies and white papers carry an implied editorial endorsement that delivers a level of assurance and newsworthiness advertising alone cannot duplicate.
“Every development, announcement, improvement or introduction is a solid gold opportunity...”
And frankly, it's the best marketing money you can spend. However, you won't find too many agencies who plan for extensive publicity. To be brutally honest, it's neither as fun, nor lucrative for the agency compared to creating ads.
On the other hand, we know the powerful synergy that results from advertising combined with a comprehensive publicity effort. We have placed products on the covers of literally hundreds of publications. Not to mention the thousands of releases and news items we've placed elsewhere in the media.
We're on a first-name basis with hundreds of editors worldwide, and we follow-up our submissions and attempt to garner feature editorial coverage for our clients' major developments.
Every development, announcement, improvement or introduction is a solid gold opportunity for us to put your name in the news—in front of your customers, prospects and stakeholders. If you're not taking advantage of publicity to its fullest extent, Next Communications has some good news for you.